NEW DELHI: As a part of its dedication to make sure youngsters’s studying throughout the nation, Room to Learn India rolled out its annual flagship marketing campaign #IndiaGetsReading throughout twelve states of India. The fourth 12 months of the marketing campaign, themed on Studying Equals – Padhna Jahan Samaanta Wahan, will begin from August 15 and conclude on September 8, the Worldwide Literacy Day, with a Nationwide Seminar at New Delhi. The Studying Equals marketing campaign symbolizes Room to Learn’s enterprise to advertise the behavior of studying in youngsters and help the event of foundational literacy abilities throughout the nation.
The marketing campaign will see lively engagement of youngsters, dad and mom, caregivers, academics, authorities officers, company companions, and volunteers, each on the nationwide degree and on the state degree. Numerous actions have been curated to make sure that stakeholders take part to create a conducive setting for the tradition of studying to prosper. Among the key actions for this marketing campaign embrace pledge studying time with youngsters, studying melas, cellular libraries for youngsters, seminars, workshops, road performs, arts and crafts, and different competitions. This 12 months, via a Learn-a-thon that may happen throughout the 12 states of India (Andhra Pradesh, Bihar, Chhattisgarh, Delhi NCR, Jharkhand, Karnataka, Madhya Pradesh, Maharashtra, Rajasthan, Telangana, Uttarakhand, and Uttar Pradesh) In an offline mode, Room to Learn India will try and carry collectively a document variety of readers to learn for a selected time period.
Sourav Banerjee, Nation Director, Room to Learn India says, “Constructing on the success of the earlier three years of the ‘India Will get Studying’ marketing campaign, Room to Learn India, on this version goals to bolster key learnings and higher participation from throughout the nation to carry highlight on the significance of studying. By the Studying Equals marketing campaign, we wish to set up studying as an important equalizer that eliminates inequities, conjures up individuals to face in opposition to discrimination, and makes the world a greater house! With on floor and digital activations, this marketing campaign will be certain that the Studying Equals messaging transcends boundaries to sensitize and profit individuals, particularly youngsters at scale.”
Studying Equals zeroes down on studying as one of many highest priorities of the Indian schooling system, marked by India’s New Schooling Coverage 2020. The three-week-long marketing campaign would reaffirm Room to Learn’s perception that when youngsters get equal alternatives in life, they’ll remodel their lives and the lives of their communities.
About Room to Learn India
Room to Learn India was established in 2003 and presently has applications in twelve states – Andhra Pradesh, Bihar, Chhattisgarh, Delhi NCR, Jharkhand, Karnataka, Madhya Pradesh, Maharashtra, Rajasthan, Telangana, Uttarakhand, and Uttar Pradesh.
Room to Learn is a world group remodeling the lives of hundreds of thousands of youngsters in low-income communities by specializing in literacy and gender equality in schooling. Present in 2000 on the idea that World Change Begins with Educated Youngsters®, our revolutionary mannequin focuses on deep, systemic transformation inside colleges throughout two time intervals which might be most crucial in a baby’s education: early major college for literacy and secondary college for ladies ‘ schooling. Until date, Room to Learn has benefited 32 million youngsters throughout 21 low-income international locations.
(Disclaimer: The above press launch involves you beneath an association with Enterprise Wire India and PTI takes no editorial accountability for a similar.)





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