We are hearing more about the Netflix streaming service and the gaming platform’s efforts, and now we are officially receiving more information from the company. Netflix is indicating that the game service, when it launches, will initially focus on smartphone platforms and will be available as a free add-on service if you are already a Netflix subscriber. This comes just days after Netflix confirmed the hiring of former EA and Oculus executive Mike Verdu to lead the company’s new gaming efforts. The Netflix games, when it finally launches for Android phones and Apple’s iPhone, are expected to be very similar and indeed rival Apple Arcade. However, the exact outlines and what kinds of games will be available remains a guess.
“We are also in the early stages of further expansion into games, building on our previous efforts around interactivity (eg Black Mirror Bandersnatch) and our Stranger Things games. We see games as another new category of content for us, similar to our expansion to original films, animation and unscripted television, ”Netflix says in a note to investors for second quarter 2021 results, which says revenue from the transmission platform increased 19% year over year. Netflix now has 209 million paid subscribers worldwide, which at the end of the second quarter of 2021 is higher than expected.
And these 209 million and counting Netflix subscribers will get access to the gaming platform, at no additional subscription cost. “Games will be included in members’ Netflix subscription at no additional cost similar to movies and series. Initially, we will focus mainly on games for mobile devices, ”says Netflix. The streaming platform will continue to invest in movies and TV shows, but the company believes that “the time is right to learn more about how our members value games.”
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