Sources advised CNBC’s David Faber on Friday that Amazon would not count on a suggestion to amass Digital Arts.

EA shares closed up 3.5% on Friday after USA At present reported that Amazon introduced on Friday that it plans to bid for the online game writer, which can be promoting hit titles together with FIFA, Madden and Apex Legends. Recognized for

Faber dismissed CNBC’s Squawk Field report. Quoting sources, he stated, “Nothing is occurring.”

An Amazon spokesperson stated the corporate doesn’t touch upon rumors or hypothesis. An EA spokesperson declined to remark.

If Amazon had been to pursue EA in earnest, it might assist shore up the retail big’s gaming presence. Amazon already owns Twitch, the streaming service fashionable amongst avid gamers, has launched its personal cloud gaming service known as Luna, and it presents gaming perks as a part of its Prime loyalty program.

Amazon is busy on the M&A entrance. Earlier this month, Amazon stated it plans to amass iRobot, finest recognized for its robotic vacuum Roomba, for $1.7 billion. The announcement got here simply two weeks after it stated it could purchase boutique primary-care chain One Medical for $3.9 billion.

The gaming business has skilled some consolidation this yr. In January, Microsoft stated it could purchase Activision Blizzard in a deal value $68.7 billion. And in Might, Take-Two Interactive stated it could purchase Zynga for $11 billion.

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